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	<title>Comments on: Inconvenient Overindulgence: MONBIOT on Green Consumerism</title>
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	<pubDate>Tue, 02 Dec 2008 12:59:35 +0000</pubDate>
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		<title>By: Hugh</title>
		<link>http://todbrilliant.com/inconvenient-overindulgence-monbiot-on-green-consumerism/#comment-4300</link>
		<dc:creator>Hugh</dc:creator>
		<pubDate>Sat, 11 Aug 2007 10:33:59 +0000</pubDate>
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		<description>&lt;p&gt;Oh dear&lt;/p&gt;

&lt;p&gt;I think George is right on the nail on this one - our expectations of what is an appropriate lifestyle and appropriate level of luxury are so inflated - that we cannot understand even the level of material existance that our parents lived with quite comfortably (it is wonderful not to have expectations of grander things).&lt;/p&gt;

&lt;p&gt;That said.... with our current technological awareness - we COULD (but probably won't) have a thoroughly satisfactory material level of existence - provided a number of issues were addressed:&lt;/p&gt;

&lt;p&gt;1) The repeal of the 95% rule of design. 95% of the content of a vast majority of manufactured items are good - but there is always the 5% which is crap - which causes the whole schmeer to collapse (usually 1 day after warranty expires) - the list is endless - cheap plastic bearing inserts in an otherwise excellent pasta maker, Canon printers which have an ink pad which becomes 'full' - and you have to chuck the printer, can openers with a bad grab wheel that collapses (as it is too brittle), expensive and complex devices that have custom LSI (Large Scale Integration) circuits, that are only supported for 5 years. Out they go - techno-trash. Go buy a new one.&lt;/p&gt;

&lt;p&gt;2) The mantra has to be - REDUCE, REUSE, REPAIR and if all else fails RECYCLE
(Bye the way - RECYCLING means reducing to component materials and re-manufacturing - and that's all!!) A term taken over by the corporate world as a 'feel good' term. &lt;/p&gt;

&lt;p&gt;3) Once, re-use supported a whole workforce that now depends on government handouts - the bottle washers in the pop-drink businesses and the small wineries. Repair shops were quite common (but we didn't pay $60 per hour either - another issue) - shoes were re-soled (and there was, as far as I can tell, no loss of social cachet, by doing so).  Our society uses a great deal of containers - jars, bottles etc, which could be standardised - and REUSED (The Germans seem to at least be addressing this issue) - it is the lable and the contents that give brand recognition - you don't need to make the bottle look like a gherkin or naked madonna! (oh - but the label must strip off easily....). Think about it - there is more energy in the container- for most products- than in the contents (and besides, they have  potentially very LONG lives - think of the - no longer- ubiquitous milk bottle). Not a very good state of affairs.&lt;/p&gt;

&lt;p&gt;I could go on - we really need to re-assess the technologies that we have availabel and the economic systems that promote certain attitudes to (mis)use. &lt;/p&gt;

&lt;p&gt;Changes such as these would hardly impact on our 'quality of life' - we would just have to take a modicum more responsibility to ensure that they work smoothly (the German supermarkets with the bottle-sorting and refund scheme are an indication of a way to go).&lt;/p&gt;

&lt;p&gt;I could go on - there are so many issues like this that need exploring.&lt;/p&gt;

&lt;p&gt;Cheers&lt;/p&gt;

&lt;p&gt;Hugh&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Oh dear</p>
<p>I think George is right on the nail on this one - our expectations of what is an appropriate lifestyle and appropriate level of luxury are so inflated - that we cannot understand even the level of material existance that our parents lived with quite comfortably (it is wonderful not to have expectations of grander things).</p>
<p>That said&#8230;. with our current technological awareness - we COULD (but probably won&#8217;t) have a thoroughly satisfactory material level of existence - provided a number of issues were addressed:</p>
<p>1) The repeal of the 95% rule of design. 95% of the content of a vast majority of manufactured items are good - but there is always the 5% which is crap - which causes the whole schmeer to collapse (usually 1 day after warranty expires) - the list is endless - cheap plastic bearing inserts in an otherwise excellent pasta maker, Canon printers which have an ink pad which becomes &#8216;full&#8217; - and you have to chuck the printer, can openers with a bad grab wheel that collapses (as it is too brittle), expensive and complex devices that have custom LSI (Large Scale Integration) circuits, that are only supported for 5 years. Out they go - techno-trash. Go buy a new one.</p>
<p>2) The mantra has to be - REDUCE, REUSE, REPAIR and if all else fails RECYCLE<br />
(Bye the way - RECYCLING means reducing to component materials and re-manufacturing - and that&#8217;s all!!) A term taken over by the corporate world as a &#8216;feel good&#8217; term. </p>
<p>3) Once, re-use supported a whole workforce that now depends on government handouts - the bottle washers in the pop-drink businesses and the small wineries. Repair shops were quite common (but we didn&#8217;t pay $60 per hour either - another issue) - shoes were re-soled (and there was, as far as I can tell, no loss of social cachet, by doing so).  Our society uses a great deal of containers - jars, bottles etc, which could be standardised - and REUSED (The Germans seem to at least be addressing this issue) - it is the lable and the contents that give brand recognition - you don&#8217;t need to make the bottle look like a gherkin or naked madonna! (oh - but the label must strip off easily&#8230;.). Think about it - there is more energy in the container- for most products- than in the contents (and besides, they have  potentially very LONG lives - think of the - no longer- ubiquitous milk bottle). Not a very good state of affairs.</p>
<p>I could go on - we really need to re-assess the technologies that we have availabel and the economic systems that promote certain attitudes to (mis)use. </p>
<p>Changes such as these would hardly impact on our &#8216;quality of life&#8217; - we would just have to take a modicum more responsibility to ensure that they work smoothly (the German supermarkets with the bottle-sorting and refund scheme are an indication of a way to go).</p>
<p>I could go on - there are so many issues like this that need exploring.</p>
<p>Cheers</p>
<p>Hugh</p>
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