I met with Lester Brown, founder of the Earth Policy Institute (EPI) and author of Plan B: 2.0 yesterday at his office in Washington D.C.. It can be argued with a straight face that the works being issued by Mr. Brown and his office are far more critical than any policy originating from the White House. That said, the opportunity to meet with Mr. Brown and his staff was more than an honor (As an aside, I have to mention that everyone at EPI, Lester Brown included, is amazingly good looking. It’s great to know that the superheroes working hard to save our planet look the part.). Lester Brown is not only a true genius, but he possesses a zen-like calm that is very inspiring. Knowing what he knows, possessing the ability to hear the tick-tick-tick of a global time bomb, he still maintains absolute grounding and calm. Beyond belief, this.
I am very excited to announce that I will be working with Mr. Brown and EPI’s co-founder Reah Janise Kauffman on parallel projects. While one is as yet top secret, the other will provide copies of Plan B 2.0 to many of my fellow celebrities. Within a short time, many of the people who gather the most media coverage will be very familiar with the contents of this all-imporant text. Again, I urge you, dear reader, to pick a copy right now. This isn’t a sales pitch, this is a call to action. Read it and you’ll understand. Read it and you’ll be one of us. Read it and you join the history’s most important army as we fight together in our generation’s Great War.

(Note to self: Insert wisecrack *here* to provide a moment of levity. The audience always expect humor to lift them after a sobering statement. It is critical to try to hammer home a point but not too hard. Asking people to look hard at themselves, their actions, their responsibility to the world, to their neighbors, to future generations, is a proven method of making them tune out, hands clapped fiercely and protectively over ears. Tod Brilliant the celebrity MUST maintain a smiling, joking attitude/demeanor lest they turn back to Paris Hilton/Britney/Lindsey Lohan for escapism. MUST REMEMBER that, while the end of the world is nigh, the audience must be kept in stitches.)

(feel free to comment)

Tags: Plan B

This entry was posted on Saturday, August 19th, 2006 at 5:08 pm and is filed under Fame. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.